Fitness As Seen On Tv: 5 Ways Shaky Science Can Mislead Viewers
Fitness As Seen On TV products are among the most popular exercise devices in America. Viewers become more confident in their decision to purchase these products when scientific studies purport to demonstrate product effectiveness. Most consumers do not question the research behind the claims. But if you look more closely, you may be surprised at the weird science and partial truths that help sell exercise equipment. A review of the studies cited in ads for several abdominal devices revealed basic research flaws that may have contributed to more favorable product results: 1. There were very few participants in some of the studies. Very small sample sizes of only 10 or 12 young, fit individuals limited how well the findings applied to the general public to which the fitness products were marketed. In addition, unequal numbers of men and women were tested together, which further skewed the results when products targeted women. 2. The studies did not compare "apples to apples". Reports...
Posted : February 28, 2010 | 
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